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Getting Started with Zillow Showcase

Zillow Showcase is a premium listing upgrade designed to give your listings more visibility and a stronger presentation on Zillow.

Written by Britney LaRoche
Updated today

When a listing is upgraded to Showcase, it receives enhanced placement and a more immersive experience for buyers, helping your listing stand out in a competitive market.

Why Use Zillow Showcase?

Zillow Showcase helps you:

  • Increase visibility with improved placement on Zillow

  • Attract more serious buyers through a more engaging listing experience

  • Elevate your brand by presenting listings at a higher standard

  • Win more listings by offering a premium marketing option to sellers

When Should You Use It?

Zillow Showcase can be used on any listing and is a great option for:

  • Referral clients where you want to maximize exposure

  • Listings in competitive markets

  • Higher-price-point homes where presentation matters

  • Sellers who want a premium marketing strategy

Zillow Showcase is a powerful tool to help your listings stand out, generate more interest, and deliver a higher-level experience for your sellers. Use it strategically to differentiate your listings and provide added value during your listing presentations.

If you haven’t yet opted in to Zillow Showcase with us, reach out to your Network Development Coach to learn how to get started.

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